A small company with a simple goal
-- provide the best possible value in outdoor gear & apparel.
Our customers are serious outdoor enthusiasts who want professional
performance from their products but without the premium price.
Our products are based on the design
concept that basic is better...smart design and quality craftsmanship
result in a product which can stand the test of time. Simple designs
allow us to keep our prices down while keeping quality up.
The truth is that a lot of fancy
features doesn't always mean a better product, and might just
be a marketing gimmick. I've bought my share of expensive, name-brand
products with features that I never could figure out what they
were used for!
Shirley Hung -- Owlie V.P. of Public Relations